Privacy Policy
Last updated: 15 September 2026
This policy explains what Know Myself collects and how to request deletion. Answers are scored in your browser and submitted when you start a report purchase. We send basic Google Analytics statistics by default without analytics cookies. You can turn statistics off in the footer. We do not sell your data or use answers for advertising.
1. Who is responsible
Know Myself (knowmyself.co) is the controller of the personal data described here. For anything to do with your data, write to hello@knowmyself.co.
2. What we collect, and why
- Quiz answers. Your answers are scored inside your browser and saved in your browser's local storage so your result is still there when you come back. They are not sent to us unless you buy a report. For the couples quiz, your answers are encoded into the link you choose to share, so anyone who has that link can see the match map built from them.
- Purchases. When you buy a report, your answers, the quiz and language, and the payment reference are sent to our server to generate the report and are stored so you can reopen it. Your payment details and billing information are collected by the provider you choose at checkout — Stripe, PayPal, or Creem where available — according to that provider’s privacy notice. We receive only the information needed to confirm payment and deliver your report.
- Report generation. To write your report, your answers and scores (never your name or email) are sent to the configured AI service, directly or through an Anthropic-compatible gateway. The service processes that content to generate your report; its own terms and privacy policy may apply.
- Email. If you leave your address on the site, or enter one at checkout, we use it to send you your report link or the message you asked for. Every marketing email contains an unsubscribe link.
- Anonymous usage events. We record milestone events such as quiz started, quiz finished, result type and checkout opened, together with the country your request came from. They contain no identifier that points back to you.
- Technical logs. Our hosting provider, Cloudflare, processes your IP address and browser information to deliver pages and protect the site from abuse.
- Fonts. Pages load typefaces from Google Fonts, so your browser requests those files from Google's servers and Google receives your IP address in the process. Google's privacy policy governs that request.
- Google Analytics. By default we send limited cookieless measurements: general page categories, selected site language, referral domains, limited campaign labels and events such as starting or finishing a quiz, clicking checkout or opening a PDF. Google also processes technical information such as IP addresses and device/browser details. Analytics cookies are enabled only if you explicitly allow them in Analytics preferences. We never send answers, scores, result types, email addresses, payment references, private URL parameters or report text to GA. Advertising features and Google Signals are disabled. Google's privacy policy: https://policies.google.com/privacy.
3. Legal bases
Where the GDPR or UK GDPR applies, we process your data to perform our contract with you (showing your result, generating and delivering your report), with your consent (emails you have signed up for), and for our legitimate interests (keeping the site secure and understanding, in aggregate, how the quizzes are used).
Limited cookieless statistics are used to understand and improve site operation. Analytics cookies require your explicit choice in Analytics preferences. Applicable data-protection rules still apply; you can object to all visitor statistics using the footer setting.
4. Who we share data with
We do not sell personal data, use it for advertising, or share anyone’s individual result. The following services process data for the service: Cloudflare (hosting and storage), Stripe, PayPal or Creem (payment processing, depending on your choice), the configured AI service (report generation), Resend (transactional email) and Google Fonts (typefaces).
Google Analytics receives limited cookieless statistics by default unless you have opted out. Analytics cookie storage stays denied until explicitly allowed.
5. How long we keep things
- Your current quiz answers stay in this browser until you clear them or retake the quiz. Private links and answer snapshots for purchased reports are stored separately until you clear this site's browser data; retaking does not remove earlier purchases.
- Purchased reports and the answers behind them: at least twelve months after purchase, after which they may be deleted. Save your PDF if you want to keep it longer.
- Payment and order records: as long as needed for accounting, refunds and disputes.
- Email addresses: until you unsubscribe or ask us to delete them.
- Anonymous usage events: indefinitely, in aggregate form.
- Your saved statistics preference lasts up to 180 days. No analytics cookies are written in the default mode; if explicitly allowed, they expire after 180 days. Google-held data follows the property's retention settings; contact hello@knowmyself.co for a data request.
6. Your rights
You can ask to see the data we hold about you, correct it, have it deleted, receive a copy, restrict or object to its processing, and withdraw any consent you have given. Email hello@knowmyself.co; we answer within 30 days and may ask you to confirm the email address or order reference so we do not hand your data to someone else. If you live in the EU or UK you can also complain to your data protection authority. If you live in California, you have the rights to know and to delete described here, and we do not sell or share personal information as those terms are defined in California law.
7. Children
The site is intended for adults. We do not knowingly collect data from anyone under 16, and you must be 18 or older to buy a report. If you believe a child has given us personal data, write to us and we will delete it.
8. Cookies
Answers and your saved statistics preference use local storage. There is no automatic consent popup. Google Analytics starts with analytics_storage denied and sends limited cookieless pings. If you explicitly allow analytics cookies in the footer settings, GA uses first-party _ga cookies configured to expire after 180 days without renewal on every visit. Turning statistics off stops future GA requests and clears cookies accessible to our site. An earlier saved opt-out is respected. Refusing statistics does not affect quizzes, checkout or purchased reports.
9. Security
The site is served over HTTPS, reports are stored with restricted access, and we never hold card details. No system is perfectly secure; if we learn of a breach affecting you, we will tell you.
10. Changes
When this policy changes, the date at the top changes with it. Material changes will be announced on the site.